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Abstract are monetary savings the only explanation for consumer response to a sales promotion if not, how do the different consumer benefits of a sales promotion influence its effectiveness. Effectiveness of promotion schemes in consumer buying behavior abstract one of the most difficult marketing decisions facing companies is how much to spend on promotional schemes. International journal of advanced research in management and social sciences issn: 2278-6236 sales promotion schemes: consumer’s pick swati chopra abstract: a sales promotion or “sale” works as a branding tool. Gender differences in perception towards different the study examines the effectiveness of price based and and effective sales promotion schemes in consumer .
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